Place: Guangdong International Hotel
Host institution: Chinese Brand Research institute
Joint unit: South all weekly, Chinese Brand Association, symbolic brand magazine company
Own network support: Sina finance and economics
Director: The respect fellow guests and fellow reporters, are good in the afternoon!
I am director Yan Sheng the kernel, welcome various to participate in the first session China brand festival and the symbolic brand promulgation ceremony.
First introduced attends this active honored guest, they respectively are: Chinese Brand Research institute Chair Mr. Zheng Zhanwei, this active joint unit "South All Weekly" chief editor, "South Metropolis Newspaper" vice-Chief Mr. Chen Chaohua, "New Marketing" magazine Chief Editor Duan Chuanmin, "Brand World" Chief Editor Bi Yuqiang, "21st century Economy Report" market inspector general plum wave.
This activity had many media support, they respectively are: Xinhua News Agency, Zhongxin News Agency, "Chinese Management Newspaper", "Chinese Industry and commerce Times", "Chinese Industry and commerce Newspaper", "Chinese Trade Newspaper", "China Intellectual property rights Newspaper", "Worker's Daily", "Chinese woman Newspaper", "First Finance and economics Daily paper", "Nanfang Daily", "Yangcheng Evening News", Guangdong Wei Shi, south Wei Shi, "South Metropolis Newspaper", "Guangzhou Daily", "Information Times", "Shenzhen Special zone Newspaper", "Shenzhen Business Newspaper", "Chengdu Business Newspaper", "Chongqing Business Newspaper", "Qi and Lu Evening news", "deep and clear Hunan morning paper" "Money River Evening news", "East Newspaper, Sina Net, the souhu.com net, net Yi Wang, the Chinese net, leap the news network At present" and "South All Weekly", "New Marketing", "the 21st century Economy Report", "Brand World", "Chinese and foreign Shoes News" and so on more than 30. Let us use the warm applause the support to express thanks to the media.
Moreover also has the Haire group, the Qingdao beer, ten thousand and the group, the good family, Lu Hua, the backgammon, the Uygur Uygur, bold jue, enterprise senate meetings and so on five Yang Bentian, unification.
Today, we are predestined friends in here gather, is for a subject: Symbolic brand. Below, lets us ask Chinese Brand Research institute research center inspector general Mr. Zhong Guodong to comment to the symbolic brand makes to order an explanation. The applause is invited.
Zhong Guodong: Fellow guests, fellow leaders, fellow friends, are good in the afternoon! I comment on behalf of Chinese Brand Research institute to the symbolic brand make to order a brief explanation.
First I introduce the symbolic brand evaluation the background. Since the reform and open policy, our country market economy more and more has developed, the brand becomes the economic competition to turn the essential method from the special method, in recent years our country develops the global attention in particular. According to department of commercial affairs's statistics, our country has the near 200 product output to be situated the world first, may say did not dispute country of the manufacture. But because lacks the core the technology and the brand support, China makes the product very are many all only is in the industrial chain the least significant end, China has the international competitive power brand to be very few, in the export product has the proprietary intellectual property rights brand whole also 10%, may be considered as on the brand small country.
Our country Department concerned has the profound understanding to this kind of condition, in order to take the independent brand the construction, as early as in 1989 because Japan snatched has poured Our country China Old shop Tongren Temple trademark, the Tongren Temple proposed the Japanese aspect had to cancel the registration, joined the protection intellectual property rights according to China "the Paris Agreement" to request, only then the Tongren Temple became the Chinese famous trademark opposite party only then possibly to cancel registers, started for this Our country Trademark Bureau to our country trademark to carry on the famous trademark recognizing. In 2001, in order to further promote the Chinese independent brand the development, enhances the nation to the brand understanding, has established Chinese Name brand Advancement Strategy Committee, and starts to evaluate the China famous brand goods. To the recent two years, already rose our country's independent brand construction value to the Central Party Committee and State Council's altitude, party's 16 session of Fifth Plenary Session pointed out specially that, future five year China will have to form one batch to have the proprietary intellectual property rights and the well-known brand, the international competitive power strong superiority enterprise. In the central conference, has not made the elaboration to the brand, this is mentioned for the first time, but State Council Premier Wen Jiabao pointed out, the brand to national competitive power is extremely important, future will weigh a country in the world the competitive power important target, will be it has how many internationally well-known brand.
What is the evaluation symbolic brand goal? We induce this symbolic brand are in order to seek the Chinese independent brand the national sports team. Our country so takes the independent brand the construction, but Chinese Brand Research institute took the independent brand the development facility, was pondering how carries on the response to this major tendency, we pass through the investigation and study, thought walks must depend on the lead goat, China must form one batch of superiority enterprise also to need to have the impetus, actually any is the leading brand, this also is a goal which we must discuss. We first very are natural can think the Chinese famous trademark, these brands are possibly the Chinese leading brands, but we investigate thoroughly discovered the Chinese famous trademark quantity really was too many, year's end had 675 Chinese famous trademarks up to 2005, in which China independent brand achieves 632. The most famous business scale distance becomes on the international well-known brand also to have the very great distance, for instance said the clothing profession, the independent famous trademark has more than 60, but internationally famous also cannot look. The Chinese name brand product discussed are more than the famous trademark, year's end already had more than 900 up to 2005.
The China famous brand goods every year also in the unceasing increase, obviously become the Chinese famous trademark or the China famous brand goods only examine a brand whether becomes the Chinese well-known product a primary standard, but is not a full condition, must seek one to be able to take the lead the Chinese well-known brand Chinese independent brand, we thought a need higher standard, what that higher standard is? How gives them a good name? After the repeatedly investigation and study, we thought names regarding this with the symbolic brand. And the province symbolic brand is can represent the province, the autonomous region, the municipality is at the leading position in the colleague the brand, we establish each province to be most the symbolic brand not to be able to surpass ten. The Chinese symbolic brand travels together on behalf of China has the influence brand, each profession we only evaluate a Chinese profession symbolic brand. The Chinese symbolic brand only can represent China, and has the influence brand in the global colleague. Regardless of is becomes the province symbolic brand, the Chinese profession symbolic brand or the Chinese symbolic brand all has a prerequisite, is must become the Chinese famous trademark or is the China famous brand goods first, these two conditions achieved a talent can enter the list of candidates.
