In October, 2005 the first session of Shanghai international fashion underwear unfolds the success conducted, has proven the Asian market regarding the international underwear trade fair intense demand. In such self-confident and optimistic atmosphere, Ou the Luo content display company in October, 2006 23, on 24th will conduct the second session of Shanghai international fashion underwear in the Shanghai exhibition center to unfold.

Along with unfolded meets well-knownness the rapid promotion, Ou the Luo content company had affirmed once more the first session unfolded the meeting the operation flow and announces in 2006 to unfold the meeting clearly the development plan.

Success cornerstone

The organizer specialized unfolds the meeting who as the underwear, Ou the Luo content company's specialized quality obtained the widespread approval. Serves under somebody's banner two French specialized underwear dough making supplementary material to unfold the meeting: Paris International underwear Sharon - Salon International de Lingerie (Paris) as well as the Lyons international sand beach underwear swim suit unfolds--Lyon, Mode City (Lyon), has become the field to unfold the meeting to command troops the role, becomes famous the world.

Unfolds the meeting in above two in the foundation, the Shanghai international fashion underwear unfolds conducting helps the further each big brand to enter and be stationed in the Asian market and causes Ou the Luo content to unfold in the underwear meets the profession the leading positions to be firmer cannot shake.

In this sense, the Shanghai international fashion underwear unfolds conducting is precisely first, simultaneously also is most important one responds the market demand the effective way: Considered from the strategic angle that, does not allow the Asian market development potential which neglects to obtain in here the comprehensive demonstration, simultaneously, Ou the Luo content specialty manages unfolds the intelligence as well as with industry in many important company's long-term cooperations, had guaranteed unfolds the duration each other trust discussion atmosphere, enables the European multitudinous shareholders to base here the Asian market.

The this year second session will unfold the meeting, Ou the Luo content company in diligently with in the first session of maintenance unification style foundation, will devote in unfolds the meeting the long-term development.

On October 23 evening, the Shanghai international fashion underwear will unfold offers for the audiences has rich Mary to find a place for the tile (French Revolution time King Louis 16 Queen, will be celebrated worldwide the characteristic fill by beautiful luxurious palace style) “to decide the uniform high-level” atmosphere fashionable clothing Xiu, and will come from Chinese for the general media and the Asian other area investor, the retail merchants demonstrates the underwear luxurious fashion one side. (In 2005 altogether has 500 VIP distinguished guests, 110 media reporters and 8 television stations attended the same day party)

Unfolds the duration, the sponsor side also for various brands manager, the lining expert, the retail merchant as well as the investors will provide the opportunity which will discuss mutually.

If in 2005 is same, this session unfolds can unfold by the careful choice high end business to be composed: On the one hand is “the Asian surface supplementary material exhibition region”, on the other hand is “the brand Sharon area”.

2006 new challenge

In 2005 Ou the Luo content in limited prepares in the exhibition period, its market and the marketing resources optimization, finally guarantees the success which the first session of Shanghai fashion underwear unfolds to conduct. 2005 success emphasized this time unfolds the meeting the bright prospect. But Ou Luo content international operation network also as early as in several months on already starts for this year to unfold can prepare.

This year, in under the Asia 9 branch office's joint effort, already some 110 unfolded business registration application to participate this time unfolds the meeting.

The surface supplementary material aspect Asian surface supplementary material unfolds, Ou the Luo content is devoting in chooses and increases Asia to unfold business the proportion. The Shanghai international fashion underwear unfolds conducts the time also is passes through the careful consideration, when the value international underwear and the swim suit lining purchase time, regarding the textile enterprise, this also is precisely demonstrates its new product the best time. The Asian surface supplementary material display provides high grade for multitudinous Europe and even the international brand, has the competitive power and the careful choice lining supplier, in order to seeks for its terminal product to the global scope in the most appropriate supplier.

The brand aspect, the sponsor side invests in a big way in Europe flutters dynamics. (In 2005, France and Italy become brand area participation business most countries), US, the Asian area as well as China have also given the very big attention.

Whole world 10 office organization entire heart devotes in unfolds the meeting the operation work

2005 statistical data demonstrated that,Unfolds in the Shanghai international fashion underwear, 60% visitor come from mainland China, 30% comes from besides China's other Asian country, 10% comes from the world other countries and the area. 60% audience come from the manufacture domain. 2006 unfolds the meeting the audience recruits the aspect, Ou the Luo content to have the extremely explicit work goal: In entire Asian area establishment propaganda network, and buys the hand group to this local goal to develop the organized speaking to be able.

Will establish and develops and the Asian area retail merchant's commercial cooperation still will be the European various brands participation unfolds one of meeting important goals. Thanks Paris International underwear Sharon as well as the Lyons international sand beach underwear swim suit unfolds, they the audience which unfolds to Shanghai recruits the activity to provide the high grade data origin. 5000 Asian retail merchants obtained the confirmation, in which only 10% can visit France to unfold the meeting. But the Shanghai international fashion underwear unfolds the goal is 90% which the attraction is left over comes to Shanghai.

Through conducts the Shanghai international fashion underwear to unfold, Ou the Luo content has far exceeded the Chinese scope regarding future hoping with the activity to expand to the entire Asian area. We have 10 Asia office organization entire heart to devote the operation which unfolds in Shanghai (are located Japanese, the Hong Kong area, Chinese, Taiwan area, Thailand, Indonesia, South Korea, Singapore, Vietnam as well as Australia separately). In brief, October we will welcome in Shanghai to surpass 5000 audiences this year to come to visit (in 2005 to altogether have 3500 audiences).

Contribution develops which to the Asian underwear retail trade

As the organizer who unfolds the meeting, Ou the Luo content function has far exceeded unfolds meets category itself. In order to cause each brand to win the goal expense market, then appears in particular in the Asian China area retail sales development especially importantly. Starts from June, the Shanghai international fashion underwear unfolds the sponsor side starts in Asian and the retail sales domain strong character (property developer, department store manager, specially permits agent) to organize a series of commercial meeting, is for the purpose of letting these investors and the brand choice understands: Underwear, not only is the beautiful mood confidence, can bring the large amount profit for its operator!