The Dalian clothing festival enlightenment brand and Xiu VS paste the sign and silent
[ PostTime:09-14]
2006 China (Dalian) the international clothing textile exposition, is a stage which everywhere 694 enterprises, 400 each kind of clothing textile brand competes to be the most unusual. Looks all about the Dalian apparel industry at this exposition performance, to the present Dalian apparel industry and the home and even between the world apparel industry distance, can have a calm understanding. But found the disparity, also will become the Dalian clothing to step the new turn journey the formidable power.
The brand with pastes the sign the difference
Compares with the international brand, creates the world, Carlow good and so on the Dalian real estate clothing brands unfolds the field not to be inferior. Unfolds the field whole arrangement elegant atmosphere, each kind of clothing careful arrangement, the specialist leads in addition buys, really is thought does not attract each place merchants to be all difficult. However, such brand is after all few in number in Dalian.
More Dalian Participation Enterprise is likely the silver plaque such processing export model enterprise. The silver plaque clothing booth in entire unfolds field in some positions, the booth arrangement quite is also simple, is merely the clothing which produces own is hanging. A this enterprise's public figure told reporter, enterprise's customer has included Sweden's H&M, Germany's C&A, Japan's Iraqi all brocade, at present only pastes the sign for these big purchasing agents, but will make own brand is truly the future diligently goal.
According to the city clothing profession association person concerned's view, the Dalian brand whole development condition so far, truly also is unable to substitute for the processing enterprise the imposing manner and the influence. The Dalian brand development history very is after all short, although brand quantity many, but mostly in development initial period, but also all is in gets rid of the survival crisis “to eliminate illiteracy” the stage. For instance, the female attire brand mostly faces the scale small and lacks the fund question, the men's clothing brand because is from processing industry reforming, brand consciousness and the operation pattern still at explore. Underwear and children's clothing brand then too are few because of quantity reveals is in power the inter-bank issue and acceptance of drafts to be thin.
Compares with the domestic and foreign some well-known brands, as soon as the Dalian clothing unfolds the field to lining the material to demonstrate rarely sees, moreover very is also difficult to let the exhibitor feel this clothing the brand culture. But in “the Japanese hall” in, the SHINDO brand used the quite big area demonstration color change with various idioplasms place cotton material, South Korea's Parker Rander to use international movie star Zhang Dong the healthy vivid makings to demonstrate personally its brand connotation, the super craftmanship Chinese style pavilion booth by “the national customs” the image appeared ......Compares with it, the Dalian most clothing booth appears monotonous and lacks the cultural breath, but this has also been manifesting Dalian clothing brand cultural reconstruction some kind of flaw.
“Xiu” and silent contrast
Unfolds in front of the field in the ESPRIT brand, not only has this brand this year the fall winter new style clothing, simultaneously also may feel this brand clearly in among the cultural breath. Unfolds in the field on the large screen, the broadcast is this brand clothing unfolds develops. LesPalines and the lucky China aristocratic family walks Xiu's way by the scene to attract purchasing agent's attention.
But Dalian's clothing enterprise, has employed the honorable person model besides several, has chosen most silently. Although has the professional to think static the demonstration is the symbol which the participation business culture personal status and the marketing method enhance, but this speaking of lacks well-knownness the enterprise originally as if is not suitable.
But unfolds outside the exposition clothing develops, this session of clothing festival only then Sang Fulan and bites comes purposely two enterprises “to perform in an opera taking advantage of Taiwan”, demonstration this year fall winter enterprise's design idea. More enterprises, as if have not realized “Xiu” regarding the clothing enterprise's significance.
City clothing designer association association president Wu Xiaofen indicated that, Dalian Clothing Enterprise needs to ponder how in unfolds the brand culture develops can manifest. From “Xiu” the product “Xiu” the brand culture, from sells the clothing to sell the brand culture, this also exactly is the Dalian clothing and the international name brand disparity is at.
From is not 12 steps
If inside and outside other country participates business to compare, the Dalian clothing in fact in the work, the quality does not have the too big disparity, on the one hand the main question in the design, the design and in the lining utilization, these softness thing reflected Dalian apparel industry informationization degree also not very high, simultaneously has also manifested in the dress designing idea and consciousness disparity.
Although last year was a year which Dalian's clothing brand blossomed and bore fruit: Sang Fulan wins the Chinese brand big prize most to have the potential prize nomination, became in last year brand “the dark horse member”; Thinks every to pick at one fell swoop attains the prevailing custom big prize the glory, becomes Chinese second to attain this great honor the brand. But, Dalian's clothing deficient creativity still did not struggle fact. Although has Han Li, Jiang Youtian such well-known designer, but in the wall blooms outside the crenellated wall the fragrant aspect continually to perform actually.
The Dalian clothing seeks the breach “to walk along a prescribed path by the present situation, the Dalian clothing industry cannot have any as before to develop greatly. Must find the promotion the exportation, must locate to the Dalian clothing platform, actually has to make this platform any type, must have to put out also most suits Dalian's concrete plan most actually.”Dalian Clothing Profession Association association president Tian Ping speech already sincere also urgent. Dalian apparel industry many years form the processing foundation, will look like the double-edged sword in the next development, will be the resources, also will be restricts, will have to rest on the realistic situation, will realize gradually from the pure processing to the independent design, the independent purchase and the independent exportation direction transformation.
“The clothing industry future will certainly be makes' from the `China to the `China to create', from processes to the brand way. But this is not a matter which gets it done in one action. Looks like the Dalian clothing the development, that many processing enterprise is impossible to stride in all of a sudden to the brand stage, that, we should rest on own superiority to grasp the industrial balanced development the pattern.”Tian Ping analyzes said. "Dalian Apparel industry Development “25” Plan" proposed that, the future Dalian clothing will have by the brand, the processing, the international trade to pay equal attention to the development industry, “will walk in three legs” in the pattern, the maintenance processing industry foundation strong point, will gradually enhance the independent innovation ability, will advance the Dalian clothing industry production processing and the design organic synthesis, the realization pastes the sign to process “Dalian will sew” approaches “the Dalian creativity” the transformation.
The brand with pastes the sign the difference
Compares with the international brand, creates the world, Carlow good and so on the Dalian real estate clothing brands unfolds the field not to be inferior. Unfolds the field whole arrangement elegant atmosphere, each kind of clothing careful arrangement, the specialist leads in addition buys, really is thought does not attract each place merchants to be all difficult. However, such brand is after all few in number in Dalian.
More Dalian Participation Enterprise is likely the silver plaque such processing export model enterprise. The silver plaque clothing booth in entire unfolds field in some positions, the booth arrangement quite is also simple, is merely the clothing which produces own is hanging. A this enterprise's public figure told reporter, enterprise's customer has included Sweden's H&M, Germany's C&A, Japan's Iraqi all brocade, at present only pastes the sign for these big purchasing agents, but will make own brand is truly the future diligently goal.
According to the city clothing profession association person concerned's view, the Dalian brand whole development condition so far, truly also is unable to substitute for the processing enterprise the imposing manner and the influence. The Dalian brand development history very is after all short, although brand quantity many, but mostly in development initial period, but also all is in gets rid of the survival crisis “to eliminate illiteracy” the stage. For instance, the female attire brand mostly faces the scale small and lacks the fund question, the men's clothing brand because is from processing industry reforming, brand consciousness and the operation pattern still at explore. Underwear and children's clothing brand then too are few because of quantity reveals is in power the inter-bank issue and acceptance of drafts to be thin.
Compares with the domestic and foreign some well-known brands, as soon as the Dalian clothing unfolds the field to lining the material to demonstrate rarely sees, moreover very is also difficult to let the exhibitor feel this clothing the brand culture. But in “the Japanese hall” in, the SHINDO brand used the quite big area demonstration color change with various idioplasms place cotton material, South Korea's Parker Rander to use international movie star Zhang Dong the healthy vivid makings to demonstrate personally its brand connotation, the super craftmanship Chinese style pavilion booth by “the national customs” the image appeared ......Compares with it, the Dalian most clothing booth appears monotonous and lacks the cultural breath, but this has also been manifesting Dalian clothing brand cultural reconstruction some kind of flaw.
“Xiu” and silent contrast
Unfolds in front of the field in the ESPRIT brand, not only has this brand this year the fall winter new style clothing, simultaneously also may feel this brand clearly in among the cultural breath. Unfolds in the field on the large screen, the broadcast is this brand clothing unfolds develops. LesPalines and the lucky China aristocratic family walks Xiu's way by the scene to attract purchasing agent's attention.
But Dalian's clothing enterprise, has employed the honorable person model besides several, has chosen most silently. Although has the professional to think static the demonstration is the symbol which the participation business culture personal status and the marketing method enhance, but this speaking of lacks well-knownness the enterprise originally as if is not suitable.
But unfolds outside the exposition clothing develops, this session of clothing festival only then Sang Fulan and bites comes purposely two enterprises “to perform in an opera taking advantage of Taiwan”, demonstration this year fall winter enterprise's design idea. More enterprises, as if have not realized “Xiu” regarding the clothing enterprise's significance.
City clothing designer association association president Wu Xiaofen indicated that, Dalian Clothing Enterprise needs to ponder how in unfolds the brand culture develops can manifest. From “Xiu” the product “Xiu” the brand culture, from sells the clothing to sell the brand culture, this also exactly is the Dalian clothing and the international name brand disparity is at.
From is not 12 steps
If inside and outside other country participates business to compare, the Dalian clothing in fact in the work, the quality does not have the too big disparity, on the one hand the main question in the design, the design and in the lining utilization, these softness thing reflected Dalian apparel industry informationization degree also not very high, simultaneously has also manifested in the dress designing idea and consciousness disparity.
Although last year was a year which Dalian's clothing brand blossomed and bore fruit: Sang Fulan wins the Chinese brand big prize most to have the potential prize nomination, became in last year brand “the dark horse member”; Thinks every to pick at one fell swoop attains the prevailing custom big prize the glory, becomes Chinese second to attain this great honor the brand. But, Dalian's clothing deficient creativity still did not struggle fact. Although has Han Li, Jiang Youtian such well-known designer, but in the wall blooms outside the crenellated wall the fragrant aspect continually to perform actually.
The Dalian clothing seeks the breach “to walk along a prescribed path by the present situation, the Dalian clothing industry cannot have any as before to develop greatly. Must find the promotion the exportation, must locate to the Dalian clothing platform, actually has to make this platform any type, must have to put out also most suits Dalian's concrete plan most actually.”Dalian Clothing Profession Association association president Tian Ping speech already sincere also urgent. Dalian apparel industry many years form the processing foundation, will look like the double-edged sword in the next development, will be the resources, also will be restricts, will have to rest on the realistic situation, will realize gradually from the pure processing to the independent design, the independent purchase and the independent exportation direction transformation.
“The clothing industry future will certainly be makes' from the `China to the `China to create', from processes to the brand way. But this is not a matter which gets it done in one action. Looks like the Dalian clothing the development, that many processing enterprise is impossible to stride in all of a sudden to the brand stage, that, we should rest on own superiority to grasp the industrial balanced development the pattern.”Tian Ping analyzes said. "Dalian Apparel industry Development “25” Plan" proposed that, the future Dalian clothing will have by the brand, the processing, the international trade to pay equal attention to the development industry, “will walk in three legs” in the pattern, the maintenance processing industry foundation strong point, will gradually enhance the independent innovation ability, will advance the Dalian clothing industry production processing and the design organic synthesis, the realization pastes the sign to process “Dalian will sew” approaches “the Dalian creativity” the transformation.
