Aodaili third largest brand of lingerie yesterday (16) that "Easy Shop" road shop layout is ripe Aodaili decided to return to a department store counters.New early May is expected to sell the pattern gradually stationed in Taichung and Tainan Shinkong Mitsukoshi. three years ago to capture three hundred containers underwear.

Department stores primers about the current performance of the plant into the store brand 30% to 50% of the total volume of major brands include Tsukamoto, Daianfen, spreading Dai Ma Lin, Administrator, and swear Leidaisi other.

Aodaili return to the battlefield after the department store, will launch a fierce fight. Female underwear size of the domestic market of about 20 billion yuan a year on average, the top five brands including Wacoal, Daianfen. Aodaili, Mandaima Lu and swear, by the last card debt and inflation, the decline of 2-4% market first. the first quarter of this year, the market picked up, with an average growth of 3-5%. Taiwan Aodaili Easy Shop was established six years ago, advocated the concept of multi-functional female fashion shop, successfully expand market territory.

Easy Shop in the current cross-strait together with more than 250 branches and distribution channels has become mature, So he decided to return to retail market, will be stationed Easy Shop model or brand Aodaili independent department store counters. expected to open before the end of this year, at least a monk quotation plant into the store.

Easy Shop store shops mining model into Taipei and Kaohsiung dream breeze Times Square shopping plaza. New models for sale in May will be stationed in Shinkong Mitsukoshi Taichung, Tainan Shinkong Mitsukoshi Simon. hope that three years ago won three major department stores underwear primers plant into the store.